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The web site states the following, "Experience a bespoke afternoon of traditional picnic polo." I noticed that the web site also said " Thank you to everyone who attended the inaugural Flinders Polo 2016." They also said " The day was a huge success and our aim to provide a more relaxed, sophisticated polo experience was fully realised. Thank you for all the kind feedback, it has been overwhelming and provides further validation for all the hard work. Thank you to our sponsors Kay and Burton , Brighton and Mornington BMW, Champagne Pommery, and Microflite." The meta header had flinders as the first optimized keyword. This keyword is followed by polo, mornington peninsula, and luxury which isn't as important as flinders. The other words flinderspolo.com.au uses is hospitality. marquee is included and might not be seen by search crawlers.